10 large companies in Romania with an impact of over 100,000 employees on the labour market have integrated art into business in 2022
In only ten months since its launch, 10 multinational and entrepreneurial companies, with an impact of over 100,000 employees on the labour market, have accessed integrated visual arts services in their efforts to accelerate…
In only ten months since its launch, 10 multinational and entrepreneurial companies, with an impact of over 100,000 employees on the labour market, have accessed integrated visual arts services in their efforts to accelerate transformation, strengthen reputation and adapt the organizational mindset to a constant changing macroeconomic context.
In particular, art increases productivity, inspires employees, and decreases stress and anxiety. According to international statistics, exposure to artwork reduces employees` stress and anxiety by up to 50%.
Thus, organizations such as Argus Audit (financial services), Corporate Office Solutions (the leader of the fit-out market), Kuehne+Nagel (transport and logistics), Medi Spa clinic in Cluj Napoca, Signify (lighting solutions), Smyk (toys), or Promelek XXI (electrical installations and equipment) were among the companies that chose art both as a business tool as well as for employee, partners or customers’ engagement.
“Art is a catalyst for change and progress. When times change, innovation and added value are needed not only on paper, but in the given reality. Companies in Romania have understood that by the means of art they can add a new and valuable dimension to their identity. They can reposition in business, and consolidate or reset their organizational culture. At the end of the day, the main winners are the employees and customers themselves. In fact, I believe that when we experience the fundamental transformations of society, we can no longer act the same by always waiting for other results," says Andrei Breahna, founder of Art Set by GAEP (in opening picture).
The integrated visual arts service Art Set by GAEP is one of a kind in the world at present, being a 100% Romanian idea. The platform, devised by the founders of GAEP contemporary art gallery, one of the most active galleries in South-Eastern Europe, was launched this year, just 10 months ago.
“Our project with Gaep gallery brought fresh air into our work environment, generating curiosity and appreciation among our team members for the beautiful art, while giving visibility to the talented artists in our own local communities. The collaboration with GAEP fits into our determination as an employer to encourage open-mindedness and a sense of belonging and supporting local communities,” says Plamen Penev, National Director, Kuehne+Nagel Romania.
The active companies that have mainly requested Art Set services in Bucharest and Cluj, operate especially in fields such as retail, consulting, transportation and logistics solutions, professional lighting, or design in workspaces. The common requirements of these companies were art in the office and customized cultural experiences for both intentional and external stakeholders.
