City Grill Group 2025: €3 million investments in restaurant modernization, digitalization and culinary leadership Dragoș Bercea Becomes Corporate Executive Chef, unifying the Group’s culinary vision
City Grill Group closes 2025 with €3 million in investments directed toward restaurant infrastructure upgrades, accelerated digitalization and the evolution of the culinary experience. The group continues its multi-year development program…
City Grill Group closes 2025 with €3 million in investments directed toward restaurant infrastructure upgrades, accelerated digitalization and the evolution of the culinary experience. The group continues its multi-year development program in a market that is redefining its benchmarks for quality, atmosphere and guest experience.
One of the most extensive projects completed in 2025 was the expansion and modernization of Hanu’ lui Manuc, a €550,000 investment aimed at accommodating higher guest flows and optimizing service routes in one of the most visited locations in Romania. At the same time, a major reconceptualization project is underway at Pescăruș, where both interior design and technical areas are going through a comprehensive modernization process. The total investment amounts to €1.5 million.
“Pescăruș is one of the group’s flagship locations, and today’s investments set the direction for the years ahead — both architecturally and gastronomically. Constant modernization is essential to remain a trendsetter in an industry that is constantly evolving. The shift in tastes and expectations demands continuous innovation, and restaurants must be able to offer something new while remaining consistent in quality and experience,” highlights Daniel Mischie
The group also invested €500,000 in refurbishing two Marty’s restaurants, a brand recently added to the portfolio, and opened a new location for Gloria Jean’s , operated under franchise in Băneasa Shopping City. The Monte Carlo building in Cișmigiu Park underwent major technical upgrades to prepare the space for its upcoming restaurant-destination concept. In parallel, City Grill Primăverii benefited from a kitchen reconfiguration and equipment replacement.
Out4Food Digital Loyalty Model: Over One Quarter of Revenue Runs Through the App
Digital capabilities have become a growth pillar. Out4Food, considered one of the most efficient loyalty systems in the Romanian market, now generates 28% of the group’s revenue. More than a quarter of all orders are made through app scanning, while its 380,000+ active users validate a model built around tangible value: automatic accumulation of 10% of each bill, plus multiple additional benefits. In restaurants, the group also introduced new experiential formats designed to energize the space and increase dwell time. “Mixtură de Lăutărie”, an original musical concept featuring reinterpreted Romanian songs mixed live by a DJ, has been rolled out across several restaurants and quickly became a market differentiator, especially as atmosphere and social dynamics increasingly influence restaurant choice.
