City Grill Group: Investing in heritage and experience. 2026 Target: €100 Million
City Grill Group, the largest Romanian-owned restaurant group, closed 2025 with consolidated revenues of €90 million. Existing operations (brands active in 2024 as well) generated €75 million last year, marking a 10% increase compared to…
City Grill Group, the largest Romanian-owned restaurant group, closed 2025 with consolidated revenues of €90 million. Existing operations (brands active in 2024 as well) generated €75 million last year, marking a 10% increase compared to 2024. This figure also includes the contribution of brands recently integrated into the group, Marty Restaurants and Aubergine.
Although the economic context of 2026 remains cautious, City Grill Group enters the year with a strategy focused on operational consolidation and expansion through destinations with strong identity, targeting €100 million in revenue. From the Constanța Casino to Cerbul Carpatin in Brașov, the group invests in buildings with a story, attracting audiences seeking experiences that are difficult to replicate elsewhere. In 2026, City Grill Group continues both its greenfield development in new locations and its interest in brownfield projects involving the acquisition and modernization of brands or venues with existing infrastructure. At the same time, the group remains open to partnerships with entrepreneurs aiming to scale more efficiently by leveraging City Grill Group’s operational expertise. The 2026 strategy is built on the understanding that audiences no longer look for “just a place to eat well,” but for places worth visiting, returning to, and bringing friends to. The social pressures of recent years have raised the stakes for spaces where people meet naturally, between home and work, forming routines, belonging, and relationships.
“Our vision is to create remarkable experiences in distinctive spaces, which is why we invest in destinations with strong identity. The Constanța Casino, Cerbul Carpatin in Brașov, Monte Carlo in Cișmigiu, and Gambrinus are among the latest projects we are developing in 2026. At the same time, Pescăruș, Hanu’ Berarilor, Hanu’ lui Manuc, and Caru’ cu Bere are already successful destinations that have stood the test of time, crises, and social change, responding to the public’s need for socialization and connection. City Grill Group builds social and gastronomic experiences in places that attract and sustain recurring gatherings, not just occasional visits. The €100 million target for 2026 is the result of this strategic direction,” said Daniel Mischie, CEO of City Grill Group.
Growth Built Over the Years City Grill Group’s trajectory reflects the consistent implementation of this strategy. In 2023, revenues reached RON 280 million (approximately €56.5 million), increasing to RON 339 million (approximately €68 million) in 2024, and surpassing €90 million consolidated in 2025. This growth is not the result of a single strong year, but of a business model built on three parallel directions: continuous modernization of existing locations and updating the gastronomic experience in line with evolving customer expectations; expansion through partners and venues with strong identity; and customer loyalty driven by the Out4Food app, which now accounts for 28% of group revenues. Over the coming years, City Grill Group’s development will follow two core strategic directions anchored in the behavior of generations who spend time in the city. On one hand, the portfolio of brands targeting younger audiences such as City Grill, Buongiorno. Italian, Marty’s, and Pescăruș will be complemented by new brands with a young-generation DNA. On the other hand, the segment of restaurants with a traditional aura and menus inspired by Romanian cuisine including Hanu’ Berarilor, Hanu’ lui Manuc, and Caru’ cu Bere will benefit from new investments in historic locations.
