Complice.ro, a Decade of Growth: How Experiences Became the New Currency of Wellbeing
Average budget for experiential gifts: 650 lei. Flight simulator, sports car driving, and wine tastings, the top choices of the past decade.
Average budget for experiential gifts: 650 lei. Flight simulator, sports car driving, and wine tastings, the top choices of the past decade.
Complice.ro, curator and provider of experiences for individuals and companies, celebrates its 10th anniversary, highlighting the maturity of Romania’s experiential gifting market. What started with occasional gift packages has evolved into an integral part of consumer behavior. Today, the average budget allocated for an experiential gift is around 650 lei. While the early years were dominated by adrenaline and relaxation experiences, demand has since diversified significantly. Wellness and gourmet experiences now lead the rankings, alongside creative workshops, themed tastings, barista or mixology courses, couple activities, urban tours, and nature escapes.
At the same time, the corporate segment—initially limited to occasional initiatives such as trips or events for VIP clients and partners—has turned into a large-scale phenomenon. Over the past decade, companies have begun to integrate experiences into coherent strategies for motivation, retention, and wellbeing, transforming them from isolated gestures into recurring tools for team connection.
Loyalty, a Pillar of Sustainable Growth
As part of its long-term relationship strategy, Complice.ro launches its own loyalty program dedicated to returning customers, rewarding both recurrence and purchase value. Starting with the second order, customers can access additional benefits once the total value of purchases made over the past 12 months exceeds a set threshold.
The program features three levels: Discover- for those taking their first steps into the world of experiences; Explorer – for customers who regularly integrate them into their lifestyle; and Master – for those who choose Complice experiences as a recurring way to mark important personal or professional milestones.
Through this reward system, Complice.ro transforms one-off gifts into part of a recurring ecosystem of benefits that stimulate loyalty and create long-term value.
“The launch of the loyalty program is, above all, a gesture of gratitude toward the customers who have trusted us throughout this decade and who have repeatedly chosen experiences as a form of appreciation and connection. They are the ones who turned Complice from a curator of experiences into a true partner for inspiration and reward,” says Oana Pascu, founder of Complice.ro.
Flight Simulator – The Bestseller of the Decade
Data aggregated by Complice.ro over the past ten years shows that consumer preferences were divided between consistently popular experiences and rapidly growing categories as the market matured. Paragliding remains the most sought-after adrenaline experience, while sports car driving has become the go-to gift for those who are hard to surprise.
