How to make the founder-investor relationship work for the success of your start-up

The founder-investor relationship is, I think, the most important aspect of a successful VC-backed venture. Especially in the past two years, this has become obvious, because both founders and investors have realized that they have to put more into this relationship, than just merely treating it as a transaction.

In my work, I am grateful to say that I have developed and forged quite a few of these relationships, and I want to share a few thoughts below, for both sides, on how to make the most out of it.

It starts long before the fundraise

The founder-investor relationship doesn’t start right after the money is wired. No, it starts way earlier than that. And this might mean a few things:

First of all, you have to get to know the person you will work with. For both sides. Investors want to get to know the founding team, especially in early-stage investments, because this is what they bet on. They want to know more about their vision, mission, and drive. Of course, a nice background helps, but if the people do not get together, then it is doomed to fail (in most cases).

At the same time, founders need to know what investors can provide to help them achieve their goals most efficiently and sustainably. This means that it’s part of your strategic job to figure out what you need from an investor and, at the same time, what an investor needs from you, so they can help you by leveraging their expertise and assets.

And don’t be afraid to ask questions. Investors sure ask you LOTS of questions, and you can do that too with questions like “Why do you love my company?” “What value can you bring?” “What are your expectations from us?”

Another aspect, and this comes from our experience at Fortech Investments, is that this relationship can start even before the current fundraise. We have had founders come to us who simply didn’t match our criteria at the time – whether they were too early, or their business model wasn’t something we wanted to invest in. But by keeping an honest and open relationship, we ended up investing in them at a later stage or even after a pivot. I can say that those relationships have brought some of the most promising ventures in our portfolio.

It goes both ways

When I say that the founder-investor relationship goes both ways, I don’t necessarily mean that both parties have to each do “half of the work” and call it a day. No, each party has to do its part while maintaining a balance.

For example, investors don’t need to forget that, after all, the founder is the main character, they are the one with the vision. The investor’s job is to support them in achieving that however best they can, without interfering too much.