Gabriel Tironeac, VP of Innovation, ASSIST Software: AI and robotics only deliver value when built around the client
As artificial intelligence and robotics become part of everyday business, the real challenge is no longer whether the technology works, but how it can actually help people do their jobs better or develop their businesses. For Romanian tech…

As artificial intelligence and robotics become part of everyday business, the real challenge is no longer whether the technology works, but how it can actually help people do their jobs better or develop their businesses. For Romanian tech company ASSIST Software, that question sits at the center of its every project.
In this interview, Gabriel Tironeac, Vice President of Innovation at Assist Software, explains how the company focuses less on flashy demos and more on solving real problems. “We act as the bridge between complex technology and real-world needs,” he says.
Instead of pushing standard AI or robotics solutions, ASSIST builds custom systems that fit the realities of each client, especially in industries like manufacturing, where equipment, safety rules, and workflows cannot simply be replaced overnight.
Another key theme for the company is collaboration. That means collaboration between software and hardware, between humans and robots, and between ASSIST and its clients. Tironeac points out that successful AI projects require flexibility, patience, and a deep understanding of constraints. This is also why the company invests heavily in tools such as digital twins and edge AI, which enable teams to test ideas safely before bringing them into the physical world.
Looking ahead, Tironeac believes the future lies in robots that can better understand human intent and work alongside people more naturally. For ASSIST, progress in AI is not about hype, but about making advanced technology useful, reliable, and accessible.
Read the full interview below:
How would you describe ASSIST Software’s work in AI and robotics to someone outside the tech industry?
Gabriel Tironeac: We act as the bridge between complex technology and real-world needs. When discussing AI and robotics, we tackle two key aspects. Regarding AI, while there is clearly great potential, the industry often focuses too much on flashy technology rather than specific business needs. We aim for the latter. Regarding robotics, our goal is to ensure we provide reliable tools, powered by custom software, that solve actual operational challenges for our clients
What are some of the most interesting AI or robotics projects your team has worked on recently?
Gabriel Tironeac: Highly interesting and, of course, challenging projects involve training and deploying AI models on a diverse set of hardware that can interact with the physical world and collaborate in resolving complex tasks. A paradigm shift occurs when this kind of technology transitions from the digital world to the real one. Additionally, the interdisciplinary requirements for team composition are more pronounced when working with AI and robotics than in projects where the line between software and hardware is more clearly defined.



