From childhood’s playground to business ecosystem: Maidan ended 2024 with 30% growth and EUR 500,000 in investments

Maidan, a company active in event catering, industrial catering and the development of its own gastronomic products, ended the year 2024 with a turnover of EUR 3.2 million, up 30% compared to the previous year. This evolution comes in the context of an unstable economic environment, but also of significant internal transformations.

Investments for the future: expansion and automation

In 2024, Maidan completed an investment of EUR 500,000 in expanding and modernizing its production capacity, integrating a state-of-the-art ERP system - FoodOS, and developing its own multifunctional space – Maidan Spatiul. This initiative allowed for the streamlining of operational flows and entry into new markets, such as catering for schools, kindergartens, institutional canteens, hospitals, as well as the expansion of the retail segment through the launch of ready meal products.

An important part of the investment was the development of its own event space, Maidan Spatiul — a location designed for corporate events, launches, tastings, and community gatherings.

More than 2,000 food portions delivered daily and a team of 80 employees

Today, Maidan delivers over 2,000 portions daily to a varied portfolio that includes local companies, multinationals, and individual clients. The services cover both industrial catering and corporate events or private parties – delivered in its own space, in partner locations or other spaces, adapted to each client’s needs.

The business model is structured on three complementary directions: catering for corporate and private events, industrial catering for companies, schools, and hospitals, and proprietary gastronomic products (ready meal and sous-vide), under brands such as Câmpeneasca de Maidan, Piua or Fezandate de Moșie – the first sous-vide brand for retail in Romania.

Currently, the recurrent catering segment (corporate canteens and educational units) generates approximately 48% of the turnover, while events and retail products contribute 52%.

In the past three years, the company’s turnover has quadrupled, from EUR 800,000 in 2021 to EUR 3.2 million at the end of 2024. The growth reflects a sustained strategy of diversification, constant investments, and a clear positioning in the area of culinary experiences.

“2024 was a year in which we were forced to once again test the agility that defines us. It was a year of expansion, but also of challenges, including the loss of the partner with whom I founded the company. This process strengthened our philosophy: we do things differently, but with rigor, attention to detail and a balance between entrepreneurship, team, creativity and organization,” says Călin Cîndea, founder and CEO of Maidan