Over 60% of purchases in Auchan are made using the loyalty card: MyCLUB Auchan celebrates 5 years and surpasses 2 million active members

The MyCLUB Auchan loyalty program marks this spring five years since its launch, consolidating its position as one of the most powerful loyalty programs in Romanian retail. Today, over 60% of all daily purchases made in Auchan stores are completed using the loyalty card, while the MyCLUB community has surpassed 2 million active members.

The total value of benefits, including discounts, cashback, and loyalty vouchers granted to MyCLUB Auchan members over the past five years, exceeds 500 million lei. This amount represents an investment aimed at protecting customers’ purchasing power and strengthening long-term relationships with them. Every week, around 500 promotions are available exclusively to MyCLUB members, offering additional benefits to those who use the loyalty card. On average, each MyCLUB member saves approximately 120 lei per year by using the loyalty card, while savings increase significantly for the most loyal customers. The most active members of the program have saved an average of around 585 lei per year. In 2025 alone, more than 3 million loyalty vouchers were generated for future purchases. The card can be used in all Auchan stores, and on auchan.ro, over 80% of orders are placed using it. Retailer data shows that, on average, a MyCLUB Auchan member uses the loyalty card nearly 40 times per year. The day with the highest number of card scans in the history of the program was December 5, 2025, when customers were preparing for Saint Nicholas Day. The largest transaction recorded through the program reached 91,000 lei, made in the context of organizing a family celebration. What MyCLUB members buy MyCLUB members have highly diverse shopping baskets, reflecting different lifestyles and preferences. However, several product categories stand out due to their popularity. Auchan’s sourdough artisan bread and bakery products rank first among the most frequently purchased items. Fruit also plays an important role in customers’ baskets, with bananas being the most frequently purchased product in this category. What truly distinguishes loyal MyCLUB Auchan members, however, is their curiosity and openness to new products. Customers with the longest history in the program are often the first to explore and adopt new items, whether we are talking about newly introduced exotic fruits, trending products, or seasonal launches. To celebrate five years since the launch of the MyCLUB Auchan program, between March 4 and March 24, customers have access to discounts of up to 50%, special online offers, free delivery, and a KitchenAid collectibles campaign offering up to 60% discounts on selected products. Members also benefit from exclusive advantages such as:

• extra bonuses for recycling packaging marked with the SGR symbol
• discounts on the first shopping session using the Scan&Go feature in the Auchan app
• special offers from multiple partners available in the MyCLUB Extra section