25 exceptional brands tell their story in Volume 10 of the book Superbrands for Romania (press release)
“Superbrands, The Braves” is the tagline for the program that honors brave brands during the pandemic, in 2021. Another 15 programs in Europe and worldwide have been completed or are ongoing.
“Superbrands, The Braves” is the tagline for the program that honors brave brands during the pandemic, in 2021. Another 15 programs in Europe and worldwide have been completed or are ongoing.
The 2021 edition of the Superbrands for Romania program is coming to an end, with the start of production of Superbrands for Romania book - Volume 10, which is expected to be published in December. Held under the tagline „Superbrands: The Braves”, this edition is dedicated to all the brave brands that have maintained both high quality standards and consumer trust, differentiating themselves in the market, in the context of the global Covid 19 pandemic. Their impeccable performance in a period marked by uncertainties and major changes, which have also had a significant impact on consumer preferences, has inspired the title of brave brands and Superbrand status in this special edition.
„All over the world, Superbrands mean reputation above all else: a brand equity that gains immense value in critical economic and social times. The more than 500 brands confirmed by a vote with the status of Superbrand, in a Romania that is experiencing a comprehensive health crisis, confirm this truth. We call them brave brands, the most suitable attribute for their tremendous achievement in keeping up the reputation, at a time of such great pressure. At the same time, we are grateful to the brands who have accepted the invitation to tell their story in Volume 10. Thanks to them, Superbrands continues to make history in Romania, offering unique brand models to the market. Congratulations to all the brave brands, Superbrands, the Braves, 2021! ", says Cătălina Rousseau, Country Manager of Superbrands Romania.
About brave brands validated Superbrands in 2021
The book Superbrands for Romania, Volume 10, presents the history and branding culture of 25 exceptional brands that are among the more than 500 brands that have received Superbrand status this year, based on the criteria proposed by the organization worldwide.
Brands with Superbrand status telling their success stories in the 2021 edition are, in alphabetical order: Allianz Tiriac, Avocatnet.ro, Bonduelle, Borsec, BMI Bramac, Catena, DHL, Electric Castle, Europa FM, Fashion Days, Garanti BBVA, Gerovital, IQOS, Medlife, Mobexpert, Olympus, Oral-B, Orange, Profi, Rompetrol, Scotch-Brite, Tymbark, Untdelemn de la Bunica, Vaillant, Visa. They offer models of branding culture, interesting facts about the life of the brand, and remarkable achievements, in the "Things You Did not Know" section.
About brands with guest status, in the 2021 edition
Another 5 brands that have come to the attention of the Superbrands Romania 2021 program, either by entering the local market last year or by maturing their branding culture, describe their remarkable rise in the Guest Brands chapter. These brands with great potential for future Superbrand status in Romania are Artmark, ArtSafari, Marmorosch Hotel, Nordis Hotel, TIFF.
