Superbrands, The Braves: an event dedicated to courage and excellence in branding (press release)
Courage, innovation, and performance: these attributes defined the 10th edition of the Superbrands programme for Romania, implemented on the local market by BDR Associates, a strategic communication agency. The current edition ended with…
Courage, innovation, and performance: these attributes defined the 10th edition of the Superbrands programme for Romania, implemented on the local market by BDR Associates, a strategic communication agency. The current edition ended with the Superbrand trophy awarding ceremony and the official release of Volume 10 of the Superbrands book for Romania. The special event brought recognition for some elite brands among those that were awarded Superbrands status in 2021, following the vote of the members of the Superbrands Board of Honour and the market research conducted by Ipsos on a representative sample of consumers.
25 out of the several hundreds of brands eligible for Superbrand status in 2021 awarded honorary trophies
The effort to maintain the same high-quality standards, the passion for innovation, the ambition to progress in the consumers’ preferences, and the differentiation on the market were the main criteria for awarding the Superbrand status to some powerful brands during the pandemic. These include the 25 brands invited to tell their story in volume 10 of the Superbrands book and awarded trophies at the Gala on the 9th of March: Allianz-Țiriac, Avocatnet.ro, Bonduelle, Borsec, BMI Bramac, Catena, DHL, Electric Castle, Europa FM, Fashion Days, Garanti BBVA, Gerovital, IQOS, Medlife, Mobexpert, Olympus, Oral-B, Orange, Profi, Rompetrol, Scotch-Brite, Tymbark, Untdelemn de la Bunica, Vaillant, Visa.
5 brands invited in the Guest Brands section of volume 10 of the Superbrands book
Artmark, Art Safari, Marmorosch Hotel, Nordis Hotels, TIFF are the brands from various industries, positioned on the market through their excellent reputation built in 2021, which came to the stage to get the honorary Superbrands diplomas. These brands that caught the attention of the current edition of the Superbrands Romania programme describe their outstanding ascent in the Guest Brands category.
“The “The Braves” attribute awarded to the brands honoured in this edition was inspired by their courage to reinvent themselves during a difficult but challenging economic period shaped by the restrictions imposed by the recent pandemic. Today, the idea of courage is stronger than ever, and it takes new shapes, and there are just not enough words to define it. We bring together courage, respect, and solidarity, to make the motto of the times we are now living. The period to come will be even more challenging for Romania’s elite brands, because they will have to continue to reinvent themselves, in a business environment heavily influenced by unpredictable economic factors, but also by a hostile geopolitical context. It is our strong belief, however, that values will come out on top. Be brave!”, says Cătălina Rousseau, Country Manager Superbrands România/CEO BDR Associates.
