Jonas Schäfer, founder and GM of Valea Verde: We are committed to sustainable tourism and supporting local communities
Sustainability and responsible tourism have been core values of the Valea Verde retreat since its establishment. The very things that drew founders Jonas and Ulrike Schäfer to the Transylvanian village of Cund are what the resort works to…
Sustainability and responsible tourism have been core values of the Valea Verde retreat since its establishment. The very things that drew founders Jonas and Ulrike Schäfer to the Transylvanian village of Cund are what the resort works to preserve and offer visitors. Jonas Schaefer, the founder of Valea Verde, highlights the principles on which the project was established and its commitment to eco-tourism.
From the first encounter, the village of Cund impressed the founders of Valea Verde retreat with its simple lifestyle, beautiful natural surroundings, and strong sense of community, Jonas Schaefer explains. They set their sights on developing rural tourism while preserving local culture and supporting the businesses in the area, a mission they have worked to keep since 2005.
One essential element allowing the resort to fulfill the founders' original intent is the way it is designed. At Valea Verde, the accommodation facilities are spread throughout the village instead of being gathered in one place, following the "albergo diffuso" concept. This means that visitors can have a more immersive experience as well as opportunities to enjoy authentic interactions with the local community and to explore the village and its tranquil surroundings. Accommodation is provided in restored traditional Saxon farmhouses, another chance for visitors to connect to the area's heritage.
At the same time, the resort makes use of various local resources to reduce its environmental impact and provide economic gains to the community. It is the case, for instance, of the ingredients used in the kitchen of the resort, which are sourced from local farms. Among them, the truffle is a staple, and those who stay here can also experience a truffle hunting round. Cultural workshops and various outdoor activities add to the range of experiences guests can try at Valea Verde, all with a view to offering an authentic experience and connection to Transylvanian culture and nature.
More about this in the interview below:
How did the story of Valea Verde begin? What drew you to the village of Cund in the first place and made you decide to set up the resort?
Jonas Schäfer: The story of Valea Verde began when Ulrike and I visited the village of Cund in Transylvania, where my father worked as a social worker. We were drawn by the village's simple and authentic lifestyle, rich history, beautiful nature, and strong sense of community, and we decided to move here and continue my father's work. We wanted to develop rural tourism and create a retreat that embodies relaxation, culture, and rejuvenation.
