Romanian digital marketing startup reveals development plans after EUR 600,000 funding

ProductLead, an innovative Romanian-based SaaS platform that helps brands level up their digital marketing strategies, aims to expand to Europe and Asia after raising EUR 600,000 this spring. We talked to CEO Mihai Bocai to better understand how the service works and what are ProductLead's next steps in becoming an international player.

ProductLead is a spinoff of the local digital marketing agency Evonomix. It uses technology and automation to help its clients from Romania and abroad scale their digital content quickly. "Our mission is to bring added value to the advertising industry using technology by democratizing access to content creation through social data analytics, automation, and integrations at scale," CEO Mihai Bocai told Romania-insider.com.