AI-native operations and concierge commerce: VTEX founder and co-CEO Mariano Gomide on the future of B2B and B2C commerce
As AI transforms every facet of modern society aside from the most hands-on jobs, it also greatly impacts e-commerce. Sellers are pushed to enhance operational efficiency and reach consumers more directly through AI agents that work…
Radu Dumitrescu · Journalist
· Updated · 5 min read

As AI transforms every facet of modern society aside from the most hands-on jobs, it also greatly impacts e-commerce. Sellers are pushed to enhance operational efficiency and reach consumers more directly through AI agents that work conversationally on popular apps like WhatsApp.
To find out more, Romania Insider sat down with Mariano Gomide, founder and co-CEO of VTEX (NYSE: VTEX), which offers an AI-native operating system for the commerce ecosystem. He revealed that Romania is a major market for the company he leads, and that further investments will go toward AI-native operations, more efficient B2B and B2C commerce, marketplace expansion, and more connected customer experiences.


