Message from the co-founder: Why do brands choose to work with Romania Insider and who are our stakeholders?
As Romania Insider celebrates ten years in 2020, co-founder Volker Moser shares some insights into how our media works: the positioning of an online newspaper, its stakeholders and how Romania Insider balances between them, while helping…
As Romania Insider celebrates ten years in 2020, co-founder Volker Moser shares some insights into how our media works: the positioning of an online newspaper, its stakeholders and how Romania Insider balances between them, while helping brands reach out to a powerful niche readership.
In a recent text, my business partner described our decision to launch community memberships for our readers. In this new article, I will share some insights into online media and how we work with brands and companies from all over the world, on a niche media business that serves millions of decision makers.
The online news business is a complex one. There are several stakeholders that need to see the added value of working with an online newspaper business.
1.For a reader (technically sometimes called a user), the content needs to be unique and informative, and its presentation should also be up to certain standards. It needs to be shown in different formats: inside an app like ours (IOS and ANDROID), inside newsletters, or any other format, like classifieds.
In our case, we offer business insights - market reports on different industries in CEE, exclusive press review services for corporates and within a membership model, executive learning and networking events, and premium content for our Romania Insider community members.
2. For a brand that needs to “get out there” to its potential customers, the type of readers and the number of such specific types need to clear. Companies want to be able to target different reader groups with a clear advertising target for their brand.
